I am an independent management consultant. What are some effective ways to market my small business?

My business focus is executive coaching, helping companies develop a strategy around organizational culture, training, succession planning, organizational assessment, and leadership development.

I agree with the first person on here, networking is key. Your local Chamber of Commerce will have tonnes of networking functions for you to attend and advertise your business. There are many professional networking groups or clubs out there – try the BNI (Business Networking International) as there are by far the most organized and the most recognized.

http://www.bni.com

You can also look at your local government office and see what programs they have for business owners. I do a lot of management consulting and, in Canada, we have a government sponsored office in all cities called the Small Business Enterprise Centre. I have volunteered my time for them to teach classes on business and leave all sorts of my marketing materials in their office. You would not believe the amount of business I get from that.
I also find I get a lot of contact from potential clients from my "No Obligation Free Consultation" materials. Whenever I advertise, no matter where it is – in person or in print – I talk about offering a free initial consultation with no obligations. It is a free assessment of their business needs. People love the word free and it draws them in.
Please contact me for more advice, visit my 360 page or email me directly. I would love to discuss strategy with you more. Good Luck!

This entry was posted in small business coaching. Bookmark the permalink.

5 Responses to I am an independent management consultant. What are some effective ways to market my small business?

  1. jdkilp says:

    The best way is through local networking. Become a member of the Chamber of Commerce. Go to local workshops and events. Create a one-minute "elevator speech" of what you do.References :

  2. mark101112 says:

    HOW did you become a Consultant, when YOU have to Ask Such A QUESTION?

    A Business without A Written Business PLAN, is a sign of "No Business!"

    This should include a 1-2-3-5-Year WRITTEN Plan!

    Thanks, RRReferences :

  3. josephcodner says:

    the best way is by word of mouth. get a coupleof clients do good business and tell them to best thing they can do is give you the refferalReferences :

  4. DeeDee says:

    I agree with the first person on here, networking is key. Your local Chamber of Commerce will have tonnes of networking functions for you to attend and advertise your business. There are many professional networking groups or clubs out there – try the BNI (Business Networking International) as there are by far the most organized and the most recognized.
    http://www.bni.com

    You can also look at your local government office and see what programs they have for business owners. I do a lot of management consulting and, in Canada, we have a government sponsored office in all cities called the Small Business Enterprise Centre. I have volunteered my time for them to teach classes on business and leave all sorts of my marketing materials in their office. You would not believe the amount of business I get from that.
    I also find I get a lot of contact from potential clients from my "No Obligation Free Consultation" materials. Whenever I advertise, no matter where it is – in person or in print – I talk about offering a free initial consultation with no obligations. It is a free assessment of their business needs. People love the word free and it draws them in.
    Please contact me for more advice, visit my 360 page or email me directly. I would love to discuss strategy with you more. Good Luck!References : Me – I am the owner of a business who provides sales, marketing, and operations related products and services to small businesses. http://www.dubois-sbms.com

  5. pureinsomniac says:

    get in the yellowpages , get a website , get a secretary , and get out thereReferences : http://aplusmedia.net.au

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>