It’s a two week non-residential camp in the California Silicon Valley called Camp BizSmart to teach entrepreneurial skills by assigning students to teams coached by real world CEO’s and company founders. The camp is conducted at Foothill College.
OK – I checked out your website.
I think you need more information on the site without having to download the brochure.
Most people are going to want to know: cost, safety information, residential information (I know you say it is non-residential here but you do not say that on your website), is it possible to earn dual credit, how much does it cost, etc. Put up an FAQ section. Also – you are in Silicon Valley! Put together an online application rather than paper. The site that I could see does not list the ages of attendees.
I bet you have a high bounce rate on your site… someone looking for an educational camp is going to be sifting through a bunch… I honestly think you need to make your site more compelling and more informative. Ask your IT folks what your bounce rate is…
Compare your site to the two I list below… see if you can tell a substantive difference in immediate impression and availability of information necessary to make a decision…
Jaz it up some… Again – we are talking about a camp in Silicon Valley with a couple of decent looking CEOs involved. Don’t just list their resumes – who cares? Why would a kid and a parent want to hear what they have to say? What is in it for them… What you have reads like resumes. Also, list the non-ceo camp counselors somewhere else – they dilute your A team.
Since this is a non-residential camp, your target market must be local. Kind of late for this year, but I’d say market through middle school and high school guidance counselors. Don’t forget the homeschool crowd – not too late to possibly attract some this year. Google for area homeschool groups and you will find a bunch… Contact the president of the group and ask if your information could be sent out to all the families. Perhaps offer a small discount.
If you have not, again assuming a local market, do some press releases in local newspapers, parenting magazines, etc.
Get your camp listed on all the Lists of Summer Camps that are on the net.
Well… just some thoughts.